Arindam has been a Brand Planner in Blue Chip Advertising agencies across Asia for over 26 years handling prestigious brands like Coca Cola, Nestle, P&G, YUM Brands, Citi, Pepsi, Guinness etc. In his last role he was the Regional Planning Director at Ogilvy Asia. A keen problem solver and a Behavioural Economics enthusiast, Arindam or Chats as friends and colleagues call him, considers himself an emotional detective and takes keen interest to understand why people act they way they act. When not reading consumer actions, Chats is a foodie, a keen quizzer and a cricket and film buff.