Unreasonable Mentors

Bettina Grab

Climate Tech Marketing Leader, B2B Marketing Expert, Founder at ImpactB2B

Bettina is an Unreasonable Mentor. Bettina has participated in 1 program, including Unreasonable Impact UK & Europe 2021, and has advised over 15 Unreasonable companies.
Bettina Grab is on a mission to make climate tech mainstream and to help scale climate tech businesses through effective growth marketing. She works with clients to develop B2B marketing campaigns that generate leads and drive sales using content marketing & digital demand generation techniques. Bettina left her corporate career of 15 years to combine her expertise in B2B marketing with her passion: saving the planet. 
Bettina was previously Global Marketing Director for Europe’s largest media company, the Bertelsmann group, out of London and responsible for marketing its services business across North America, UK & Ireland, and South-East Asia.
When she’s not advising clients at ImpactB2B, Bettina serves as Cleantech Open’s National Marketing Chair, as a guest lecturer for Cleantech Marketing at Presidio Graduate School, and as Women in Cleantech & Sustainability (WCS)’s Content Lead. Bettina loves yoga, snowboarding, and baking German sourdough bread.