Unreasonable Fellows

Brad Parsons


Brad is an Unreasonable Fellow. Brad was part of Unreasonable Impact Asia Pacific 2020.
Globally focussed individual with a passion for technology enabled sustainable progress.
Over the last 20 years I've lived in several countries and worked across a variety of industries. I've travelled to over 40 countries and have seen the world transform.
In the next 20 years, no doubt this change will only accelerate. I’m concerned that we are consuming our natural resources at an alarming rate. Our way of life is currently unsustainable, through our make-use-waste society. I believe that technology can enable a more efficient world, the key enablers are now affordable and accessible.
I intend to use my passion for the planet and by applying systems thinking to promote new efficient asset usage. By making assets more visible, available and utilised I believe we can reduce our resource footprint, “I don’t want a drill, I want a hole in the wall”