Unreasonable Fellows

Brian Tsuyoshi Takeda

Founder and CEO at Urchinomics

Brian Tsuyoshi is an Unreasonable Fellow. Brian Tsuyoshi has participated in 1 program, including Unreasonable Impact UK & Europe 2021.
Brian Tsuyoshi Takeda is a global citizen. Born in Japan, raised in Canada, studied in part in Chile, lives in Norway, and works in the Netherlands—he brings unique insights into cultures, people and opportunities to do good. A consummate entrepreneur, he holds a Business Degree from Queen's University, Canada, where he also co-founded Muzi Tea, helping to introduce Matcha green tea to North America. Later as the Marketing Director of Norway Pelagic and Director of Innovation at Kaston, he cultivated numerous innovative ventures including what would then become Urchinomics.
Brian’s guiding passion for innovation manifests in his desire to prove that for-profit ventures can be a powerful driver of positive change. With proper incentives, clear ethical boundaries and the right amount of human ingenuity, he believes restoring coastal ecosystems and creating meaningful jobs can be done responsibly and profitably.