Carl “CJ” Jefferson serves as Unreasonable's Chief People Officer. He began his career in HR, Organizational Culture and People Performance in the hospitality industry supporting hotel / restaurant brands after being recruited from his role as a hotel lifeguard (there is a great story here). CJ is passionate about how positive people relationships powers performance, profits and business possibilities. His career and entrepreneurial assignments include founding a performance centered leadership consulting group and serving in corporate executive HR, DEI and OD posts in the retail, hospitality and financial services sectors. His work has included leading, facilitating, coaching & advising US Presidential Appointees, CEOs, Corporate Board Directors and women founders & entrepreneurs. He is a coach, collaborator and leadership development professional. He holds advanced certifications and graduate degrees in business, psychology and organizational leadership. He recently co-developed the H.E.A.L Heuristic (A framework to support resiliency and recovery from identity trauma and the stressors associated with being excluded and marginalized). He has a special place in his heart for the therapeutic superpowers of mercy, humanity, horses, dogs and nature as our grand classroom.