Unreasonable Mentors

Dan Metcalfe

Director at Harwell Campus; Director/Trustee at Cambridge House

Dan is an Unreasonable Mentor. Dan was part of mentoring virtually in Fall 2020 Programs, and has advised over 64 Unreasonable companies.
Behaviour Change | Communications | Campaigns | Digital | Marketing
Currently working on: Antimicrobial Resistance, Audience Insight, Behaviour Change, Climate Change, Digital Product Build, Epidemic Preparedness, Evaluation, External Communications, Machine Learning, Mental Health, Policy Communications, Reputation
At Wellcome, Dan leads the campaigns, digital and creative teams and develops behaviour change programmes for AMR, Primary Science and other areas. He works across global health, campaigns, sci/tech communications and the full communications mix. He is interested in the linked roles of agile methodologies, human centred design and high quality creative to get better results.
Prior to this Dan worked for nine years at the Cabinet Office and Public Health England, working on issues including antimicrobial resistance, climate change, sexual health, childhood obesity and tobacco control. As Deputy Director of Planning and Product Development he led strategy, evaluation and digital for the world’s largest health promotion programme. 
Dan has a degree in Anthropology and an MSc in Behavioural Science.