Daniel started his career as a graduate trainee for Saatchi & Saatchi London - building brands for VISA, Lexus, Sony and Proctor & Gamble.

He then moved into the political sphere, working on campaigns for senior UK politicians. After successfully winning the London Mayoralty in 2008 for Boris Johnson, Daniel was appointed Director of Marketing & 2012 Communications for London; focusing on promoting London off the back of the 2012 Olympic Games.

Daniel then set up his own consultancy advising governments around the world on their international reputation, and how to shift perceptions, attract FDI and media attention.

Over the few 3 years, Daniel turned his focus more to assisting individuals - philanthropists, Founders and Chairmen/CEO’s.

Daniel has a breadth of strategic communications experience in multiple sectors, enabling him to transfer knowledge and learnings between sectors; delivering creative and impactful results for his clients.