Unreasonable Mentors

Daniel Wuffli

IC Chair, Aribeda

Daniel is an Unreasonable Mentor.
In 2016, Daniel co-founded Zunder ZMG GmbH, a niche consumer goods business that manufactures flavoured toothpick as refreshment and/or smoking cessation aid. Now Managing Director of the company, he oversees balancing the company’s social ethos with maintaining and increasing profitability. Alongside working on and for Zunder, Daniel graduated with a bachelor’s in business administration at the University of St. Gallen. Currently, in addition to his other mandates, he is doing a part-time Masters degree at ETH Zurich.
Daniel will be attending Unreasonable Alachemy 2026 in his capacity as member of the IC of Aribeda AG, a Zurich-based family investment company.