Duke is an inspired protagonist who loves to build cultural bonfires and explore what it means to be human. His diverse background includes time as a pro hockey player in Sweden, 15+ years at NIKE, CMO at Seventh Generation, first Expert-In-Residence on sustainability at Presidio Graduate School, curator and co-host for The DO Lectures, EVP Brand & Community at lululemon, first CMO at LIME (micro-mobility) and currently founder of Bonfire with Soul (an online course introducing a new school of thought for business). Duke has served on several Boards including The Biomimicry Institute, Healthy Child Healthy World and 21c Hotel. Duke is married with two daughters and lives on a small horse ranch in idyllic Ojai, CA.