Unreasonable Mentors

Emilie Colker

Managing Director at IDEO

Emilie is an Unreasonable Mentor. Emilie has participated in 8 programs, including mentoring virtually in Fall 2020 Programs, and has advised over 103 Unreasonable companies.
Emilie is passionate about how companies can connect authentically with communities and customers in new ways. She’s also intrigued by the collision of the physical and digital worlds, as technology drives a new unconscious longing for greater physicality.
For more than 20 years, Emilie has held marketing and digital leadership roles focused on driving growth for businesses experiencing waves of innovation and change. Emilie has delivered tangible results for early-stage companies focused on growth, as well as helped major brands solve diverse problems and seize new market opportunities. Much of her work has involved defining—or redefining—market strategies for brands and helping them connect with local and global audiences, build optimal “click-to-brick” experiences, and orchestrate complex digital transformations.
Before joining IDEO, Emilie helped education powerhouse Pearson build an award-winning sustainability and social impact agenda that rolled out globally within eight months and generated returns within 14. The program reached three billion people in three years. Emilie joined Pearson in 2014 when Pearson acquired the Business English SaaS company she helped lead for $90 million.
Emilie graduated from Northwestern University with a degree in art history and philosophy. Her background at creative agencies, Fortune 500 companies, and tech startups enables her to contribute to projects across industries and speak to customers with diverse needs.
Emilie has received a number of awards for innovation, communication, and social impact, including the Cannes Lion Grand Prix. Emilie is a fierce advocate for gender equality and women's leadership and serves on several advisory boards dedicated to empowering women in business, civil society, and politics.