Eric Ryan

Serial Entrepreneur, Investor, & Advisor

Eric is an Unreasonable Mentor. Eric was part of Unreasonable Food 2026, and has advised over 13 Unreasonable companies.

Eric joined Greycroft in 2025 and is based in Marin. He brings two decades of experience building and scaling emotionally resonant consumer brands. As the founder of Method, OLLY, and Welly, Eric has a track record of turning everyday categories into design-led, culture-forward movements. A former ad executive, he is known for blending creativity with commercial rigor—creating products people don’t just buy, but fall in love with. At Greycroft, Eric focuses on early-stage consumer investments, helping founders build with purpose, aesthetic, and long-term value in mind. Eric's innovative and socially responsible approach to business has earned him numerous awards and honors, including the EY Entrepreneur Of The Year Award, Vanity Fair’s Eco-Leader, Time Magazine’s Eco-Revolutionary, PETA’s Person of the Year, and the Clinton Global Citizen Award. In 2018, he received the NBJ Management Achievement Award for taking OLLY from launch to acquisition by Unilever in just a few years. He was also named to Fortune’s 40 Under 40 list.