Unreasonable Mentors

Ernesto La Serna

New developments & Innovation Hub Director

Ernesto is an Unreasonable Mentor. Ernesto was part of Shell StartUp Engine UK 2021, and has advised over 9 Unreasonable companies.
Energy professional with a broad experience in the renewable, power, and oil & gas sectors in Business Development, Innovation. Ability to lead cross functional teams, collaborative, influencer, dynamic with strategical thinking and willing to face new challenges and acquire new skills.
For the last years, I have been the Global Head of Business Development at Intecsa Industrial Energy Branch, being involved in the Company’s Strategy to face a fast-changing scenario in the Energy business.
Since November 2019 I was entrusted to launch and lead the Intecsa's INNOVATION HUB and named New developments & Innovation Director. Intecsa INNOVATION HUB is geared towards developing new projects, solutions and products, either internally or through acquisition, taking advantage of our Group technical, commercial and financial strengths. We are focused in power to X , Green Hydrogen, SAFs, Circular Economy (CCUS, PET Chemical Recycling) and Storage solutions.
I believe in the immense value of a determined transition to a New Energy paradigm and a Circular Economy where the renewables and its synergies with other new upcycling technologies are an opportunity for the companies who want to be leaders in the future.