Unreasonable Mentors

Gabriel Fernandez

Regional President, Emerging Markets

Gabriel is an Unreasonable Mentor. Gabriel was part of Unreasonable Food 2024, and has advised over 14 Unreasonable companies.
Joined Mars in 2005 and promoted to CFO role of Mexico. After two years, Gabriel moved on to lead Latin America CFO. He became a member of the Global Finance Leadership team. Gabriel moved to Brussels managing the Continental Chocolate business
 
Gabriel moved to the US to become the CFO of Chocolate North America role in 2012. 
 
Gabriel returned to Mexico (2014) and left Mars to become CFO of Grupo LALA. LALA is the largest Diary Company in México. Returned to Mars become GM of Mars Wrigley Mexico and in 2019 he became the General Manager of Mars LAN. Currently he is the President for Mars Wrigley emerging markets.
 
Born in Mexico and holds an Engineering degree from The National University Mexico and a master’s in mechanical engineering from MIT. 
Photo of Gabriel Fernandez