Dr Gerry Power is Chief Research Officer with M&C Saatchi World Services. Together with our local partners, we are focussed on tackling some of humanity's most challenging and important problems, in fragile states and developing countries. This includes Migration, Slavery and Human Trafficking, VAWG, and Stigma and Discrimination against Key Populations. We believe that the power of world class marketing, communications and creativity can shift the social norms that influence the acceptability of certain practices and behaviours. Our success depends on the insights gleaned from world class research and impact evaluation expertise. Prior to this appointment, Gerry served as COO of the UK Charity, InterMedia Research and Consulting Europe, part of the InterMedia Group, which he joined in 2010. From 2003 to 2010, as Director of Research and Learning at the BBC World Service Trust (now BBC Media Action), Gerry established an award winning global network of researchers spanning 14 countries across Africa, Asia and the Middle East. He has taught at various universities including UCLA, UDLAP (Mexico), the University of Texas and the London School of Economics.He is co-editor of “Drama for Development: Cultural Translation and Social Change” (SAGE India, 2011) and of “U.S. Mexico Border Health: Implications for Regional and Migrant Populations" (SAGE, 1996). His work has appeared in the International Journal of Communication, Communication Research, Human Communication Research, Journal of Communication Inquiry and the Journal of Health Communication.In 2011, he was made a fellow of the University of Melbourne and in 2010 Gerry received the Collaborative Research Practice Award from the International Communication Association. He holds a PhD (Media Theory and Research) from the Annenberg School for Communication at the University of Southern California and a first class honours B.A. (Communication and Journalism) from Dublin City University, Dublin, Ireland.