Unreasonable Fellows

Gibran Huzaifah

Co-founder & CEO at eFishery

Gibran is an Unreasonable Fellow and Mentor. Gibran has participated in 2 programs, including Unreasonable Impact Asia Pacific 2022, and has advised over 28 Unreasonable companies.
Growing up next to a traditional wet market in the slums of East Jakarta, Gibran knew his journey out of poverty would be fueled by entrepreneurship. His interest in food and farming took him to the Bandung Institute of Technology to major in Biology. Gibran’s interest in aquaculture piqued during his third year of college when he took a course on fish farming. He learned that catfish, an inexpensive breed and ubiquitous in supermarkets, was actually imported into Indonesia. Spotting an opportunity, Gibran decided to become a small-scale catfish farmer. He noticed that feeding not only formed the bulk of all costs, but low labour skills and minimum supervision rendered the feeding process highly inefficient. Without any technical know-how, he proposed the idea of an electronic feeder to fellow farmers. Gibran conducted research, recruited his engineer friends, and bootstrapped eFishery until it received a grant from the largest state-owned bank in Indonesia. In 2015, eFishery raised seed round and has grown aggressively since. Now, eFishery serves thousands of farms across Indonesia and is doing pilots in Bangladesh and Thailand. Gibran was selected as Forbes 30 Under 30 Asia 2017 and part of Google Launchpad Accelerator class 2016.