Unreasonable Fellows
Heather Terry
Founder & CEO at GoodSAM Foods
Heather K. Terry, Founder & CEO of GoodSAM Foods, is reshaping consumer food through one of the first ground-up regenerative direct-trade models. A 17-year CPG veteran, she champions transparent supply chains that restore ecosystems, uplift farmers, and inspire conscious consumers. Her mission: to transform food into a force for equity, connection, and planetary resilience.