Unreasonable Mentors

Hunter Lovins

TIME Magazine Hero & President of Natural Capitalism Solutions

Hunter is an Unreasonable Mentor. Hunter has participated in 11 programs, including Shell StartUp Engine UK 2021, and has advised over 134 Unreasonable companies.
Hunter is President and founder of Natural Capitalism Solutions and co-creator of the “Natural Capitalism” concept.
Named Millennium TIME Magazine Hero of the Planet, Hunter Lovins was awarded the 2008 Sustainability Pioneer Prize by the European financial community for her 45 years of work framing the sustainability movement, setting forth the business case for energy efficiency, renewable energy and resource productivity and climate protection.
A social entrepreneur, she is a founding mentor for the Unreasonable Institute, and consults to large corporations, small businesses, communities, and dozens of nations around the world.
A founding professor at Bard MBA and several other graduate programs, she was named the “green business icon” by Newsweek Magazine.
Co-founder of Tree People, she served as its Assistant Director for 6 years. She also co-founded Rocky Mountain Institute, which she led for 20 years as CEO.
Author of hundreds of papers and 16 books, including the landmark work, Natural Capitalism, Ms. Lovins travels the world, lecturing at such venues as the World Economic Forum, the UN, TED and many others. Her private and public sector clients include Unilever, World Business Council for Sustainable Development, Wal-Mart, Royal Dutch/Shell, the International Finance Corporation, and the governments of Afghanistan, Australia, Bhutan, Canada, Honduras, Jamaica, Germany, New Zealand, Sweden, the US and many more.
For many years a firefighter and EMT, she is one of the creators of the field of sustainability and regeneration. Her 1981 book Brittle Power remains one of the best treatments of the topic of resilience. Her book, The Way Out: Kickstarting Capitalism to Save Our Economic Ass won the Atlas Award. Her book, Creating a Lean and Green Business System, won the Shingo Prize. Her most recent book, A Finer Future: Creating an Economy in Service to Life won a Nautilus Award.