Experienced leading brand development and implementation of relevant marketing initiatives, with an emphasis on communicating brand and business objectives for both niche and mass markets. Naturally aligning products with the right target markets through messaging that both resonates with culturally and geographically diverse consumers and demonstrates genuine caring and connection with their core values. Proven success innovating and/or re-launching product lines with results that have surpassed sales goals and achieved top product credibility in their categories without compromising brand integrity.Specialties: • Global brand positioning/repositioning, brand turnaround and image-enhancement• Integrated marketing and “experiential” marketing strategy• Youth marketing• Action Sports and Sports Marketing• New product development