Unreasonable Mentors
Jo Samways
Children's Book Designer | Design Manager | Art Director | Design Thinking
Jo is an Unreasonable Mentor. Jo was part of Project Literacy Lab 2016, and has advised over 16 Unreasonable companies.
am a visual designer and art director with great experience in children’s publishing across print and digital. I have worked in trade and education commissioning both new and working with licenced characters for preschool right through to upper Key Stage 2. With a background in teaching, I seek to understand children’s development and succeed in producing award winning solutions that delight and engage.I strive to inspire the full potential in illustrators, designers and products to reach the highest possible standards. I get jobs done effectively, maintaining a keen sense of humour and a creative solution seeking environment.I am skilled in the creative suite and always look for new ways of doing things. An advocate of design thinking, behavioural design and rapid prototypingI am passionate about innovation, creativity, branding and efficiency of time.