Unreasonable Mentors

Jo Samways

Children's Book Designer | Design Manager | Art Director | Design Thinking

Jo is an Unreasonable Mentor. Jo was part of Project Literacy Lab 2016, and has advised over 16 Unreasonable companies.

am a visual designer and art director with great experience in children’s publishing across print and digital. I have worked in trade and education commissioning both new and working with licenced characters for preschool right through to upper Key Stage 2. With a background in teaching, I seek to understand children’s development and succeed in producing award winning solutions that delight and engage.
I strive to inspire the full potential in illustrators, designers and products to reach the highest possible standards. I get jobs done effectively, maintaining a keen sense of humour and a creative solution seeking environment.
I am skilled in the creative suite and always look for new ways of doing things. An advocate of design thinking, behavioural design and rapid prototyping
I am passionate about innovation, creativity, branding and efficiency of time.