Unreasonable Mentors

John Oswald

European Managing Director of Sustainable Brand, Customer and Experience at Accenture Song. Business Design Pioneer

John is an Unreasonable Mentor. John has participated in 2 programs, including Unreasonable CHANGE 2022, and has advised over 28 Unreasonable companies.
My career has recently branched into Sustainability. It had to happen - following a course at the Cambridge Institute for Sustainability Leadership, I've (re)joined Accenture to lead Sustainability Services for Europe, focusing on how it relates to human behaviour, brand, experience. I started out as an academic - French literature and the European Idea. During the dotcom boom in 2000 I needed to get out... Accenture gave me a chance, as an IT / management consultant. I then saw the light again - digital and design this time - and Fjord gave me another chance. I pioneered 'business design' there, growing it to 70 people across 13 locations and helping make it one of the most successful design firm acquisitions. Lots more to figure out, no doubt. Always learning and unlearning, never quite satisfied or feeling like I'm up to scratch. But loving the journey and all the amazing people, clients and teams I get to work with.