Unreasonable Fellows

Kate Hofman

Founder at GrowUp Farms

Kate is an Unreasonable Fellow and Mentor. Kate has participated in 2 programs, including Unreasonable Impact UK & Europe 2022 (Feb - Apr), and has advised over 24 Unreasonable companies.
GrowUp Farms brings customers food that doesn’t cost the earth. We’ve spent almost a decade growing salads at three vertical farms, bringing customers restaurant-quality leafy greens that stay fresher for longer. We’ve lowered our costs and carbon footprint using a proprietary high-efficiency renewable energy system. Salads are just the tip of the iceberg – our future is more farms, more crops, and the technology to make vertical farming the norm.