Unreasonable Fellows
Ky Wright
Founder & CEO
Ky Wright is a serial food and nutrition entrepreneur, who has launched and run successful consumer health food brands Lick (frozen yogurt) and Human Food (organic meal replacement), and most recently, BIOVIT, a natural nutrient research company and business-to-business supplier. BIOVIT has been awarded over £2.7million in UK government R&D funding to conduct cutting-edge clinical research into the bioavailability, efficacy and stability of natural nutrients. BIOVIT collaborates with a number of the UK’s leading academic institutions (including Swansea, Hull and Imperial Universities), food companies (including Yeo Valley), nutrition brands (including Veloforte) as well as medical institutions (including the NHS). Ky is a passionate advocate of plant based, natural nutrition for human and planetary health.