LaRae Holliday Williams

HR Executive & Consultant for Startups | Fractional CPO | Expert in Scaling People Strategy, Culture & Operations

LaRae is an Unreasonable Mentor. LaRae was part of Unreasonable Impact Americas 2025, and has advised over 19 Unreasonable companies.

LaRae Holliday is a seasoned HR executive with a track record of 15+ years of transforming the People & Talent function into strategic business partners. She has lead the People function at VC- and PE-backed companies ranging from rom Series A through acquisition, partnering with founders and executives to navigate rapid growth and organizational change. As the founder of Sparrow Consulting, LaRae provides Fractional Chief People Officer services and strategic advising to CEOs and leadership teams—helping them design intentional human-centered infrastructures that build the systems, culture, and leadership capacity for their next stage of growth.