Unreasonable Mentors

Laura Fox

General Manager, Citi Bike, Lyft & MBA Professor, NYU

Laura is an Unreasonable Collective Member and Mentor. Laura has participated in 2 programs, including Unreasonable Impact Americas 2021, and has advised over 27 Unreasonable companies.
Laura Fox is passionate about cities, climate, tech, and cultural entrepreneurship - and has shaped a multi-faceted global career that combines long-term strategic perspectives with the nuts-and-bolts experience to make things happen. She’s been recognized as a creative builder of businesses, teams, and community; a curious asker of questions; and a thought leader across diverse domains.
Laura is currently Lyft's General Manager for Citi Bike, where she oversees strategy, growth, operations, marketing, new product launches, and the local P&L - as well as community engagement and the public-private partnership with New York City and New Jersey. In recognition of her leadership in NYC, Laura was named to Mayor Bill DeBlasio’s COVID recovery taskforce. Laura is also an adjunct professor of MBA strategy at NYU Stern School of Business.
Prior to joining Lyft, Laura worked for Sidewalk Labs, an Alphabet company dedicated to building the city of the future through urban tech; worked at the Boston Consulting Group and led projects for urban mobility, technology, and cultural organizations; edited a book on bottom-up urban development and innovation ("Order Without Design" by Alain Bertaud); built a conversation game focused on deepening human connections; delivered a TED talk on the role of curiosity and ignorance in the creative process; created digital strategies and products in the Americas, Middle East, and Asia for museums and social enterprises; and more.
Laura holds a B.A. from the University of Notre Dame and an M.B.A. from New York University (NYU), Stern School of Business. Originally from Chicago, Laura is most comfortable when she is uncomfortable, and learning something new.