Unreasonable Mentors

Lorna Ross

Future Human Design; Leadership in healthcare transformation, wearable tech and human-machine compatibility.

Lorna is an Unreasonable Mentor. Lorna was part of Unreasonable Impact UK & Europe 2022 (Feb - Apr), and has advised over 14 Unreasonable companies.
Lorna’s design career spans 30 years, with stops in the world of fashion, wearable technology, robotics, and most recently, health care. She is a futurist at heart, recognized for her ability to anticipate shifts in the social, cultural and economic context for design. She was one of the pioneering researchers to focus on wearable technologies in the early ‘90s and built a reputation for research activity in this arena. She later identified the theme of health as an emerging arena for design to thrive.
She founded and led the Human Wellbeing Group at the MIT Media Lab. Her vision was to employ human centered design principles to address the biggest challenges facing the healthcare industry. She subsequently built and led the design group at Mayo Clinic’s Center for Innovation from 2009-2017 before returned to her native Ireland to take up the Group Director position at the Fjord design studio inside Accenture’s global R&D center The Dock.
While with Accenture, she founded and led the Human Insights Lab in collaboration with Trinity College before returning to healthcare with VHI Health & Wellness Group as their Chief innovation Officer. She leads out on clinical service transformation and digital health and also the design of a proprietary digital medicine syllabus with their education partner Royal College of Surgeons.