Unreasonable Mentors

Max Stossel

Poet (copywriter), Content Strategist, & Filmmaker

Max is an Unreasonable Mentor. Max was part of Unreasonable Impact US 2017, and has advised over 11 Unreasonable companies.
Max Stossel is an award winning poet + filmmaker and a leader in the Time Well Spent movement. He started out selling personalized health coaching on Facebook & Twitter for a company that was struggling to make sales through traditional channels. He went on to run social for Budweiser, where he drove a 3,400% increase in average engagement, before being trained by Gary Vaynerchuk and creating social strategies for Dove and several Fortune 100 brands. From there he began building Ocho & working with a variety of startups on their social media strategies and user experience. He very occasionally writes actionable social media advice for The Huffington Post. Max also has a talent for modern content. His first poetry video, "Subway Love" (embedded below) was an immediate viral success. His work has been featured by the majority of major digital media publications. His second video, "Stop Making Murderers Famous" went immediately viral as well, reaching 5M views on Facebook alone in about a week. It's at the center of a movement demanding national media organizations take responsibility for the contagion effect around mass shootings (Independent research conducted at Arizona State University found "that killings that receive national or international media attention do indeed inspire similar events a significant fraction of the time.) Max is currently working with several top digital media organizations to enact a policy on how to responsibly tell the stories of these incidents. More on the research and policy at www.nonfamous.org Due to his background in social media and digital content, Max knows how to write copy & adapt stories to the digital world in a way they can be well-received and travel across the internet. He works to make sure the time and money you're putting in are used efficiently, and that your stories are told in a digitally friendly manner.