Unreasonable Mentors

Mike Rios

Head of Digital X @ UNDP Executive Office, Former CIO 17 Triggers, Meditation Coach

Mike is an Unreasonable Mentor. Mike has participated in 8 programs, including Unreasonable Impact Asia Pacific 2022, and has advised over 96 Unreasonable companies.
As the Head of Digital X at UNDP Executive Office, Mike's on the hunt for entrepreneurs with digital solution "bright spots" in hopes to connect them to the 170 countries that UNDP serves.
Before joining UNDP, Mike spent his career working as a creative adman with multinational ad agencies such as Wieden + Kennedy, Phibious, and Fabrica. His past clients ranged from Nike to Coca-Cola to United Colors of Benetton. After the guilt of selling beers and cigarettes to people making less than a dollar a day caught up with him, he quit to start consulting for the development aid sector until opening 17 Triggers in 2010, a Behavior Change Design Lab, dedicated to working 100% on good causes. Mike led teams in two offices on 100+ projects across 20 countries in health, sanitation, water, agriculture, safe migration, human trafficking, financial services, education, climate change, gender equality, and more. Also a 2013 Unreasonable Fellow, Mike sold 17 Triggers in 2019.