Neil Redding is Founder and CEO of Redding Futures—a boutique consultancy that enables brands and businesses to engage powerfully with the Near Future. His rare multidisciplinary perspective draws on the craft of software engineering, the art of brand narrative and expression, and the practice of digital-physical experience strategy. Prior to founding Redding Futures, Neil held leadership roles at Mediacom, Proximity/BBDO, Gensler, ThoughtWorks and Lab49. Neil co-founded, curates and writes at Near Future of Retail, and advises multiple startups at the leading edge of the digital-physical convergence.