Unreasonable Mentors

Norissa Giangola

CRO, Serial Entrepreneur

Norissa is an Unreasonable Mentor. Norissa was part of Unreasonable Goals 2018, and has advised over 16 Unreasonable companies.
Founder Coqui (kō-kē) Marketing, a boutique strategy + marketing firm that helps innovative companies take on the big challenges and opportunities of new or quickly changing markets. We help our clients create market, behavior change, and influence strategies that shine. Our focus is in complex issues including health + aging services; FDA-regulated industries (pharmaceutical ingredients; supplements; agriculture + food); energy; sustainability; technology. To all of our work, we proudly bring intellectual rigor, a strong online technology focus, as well as a killer creative team.
• Strategic Market Development
• Organizational + Operational Change Plans
• Communications + Outreach Planning for Market Entry or Change. Product + Issues Expertise
• Public Affairs + Stakeholder Engagement
In English + Spanish.
Recent projects: global employee engagement campaign at P&G to save $100MM from manufacturing efficiencies; operational improvement campaign for one of world's largest snack producer; market entry for GMP nutritional ingredients; managing litigation communications in extractive industry; working with Mexican tuna industry on operational improvement to maintain MSC certification; developing strategic expansion plan for a national aging services system; someday designing our own website.
Personal Background: Strategist, team leader with 18 years experience in market development, marketing, influence, and operational change strategies; conflict and stakeholder negotiations; operations for both early stage and Fortune 100 companies across diverse verticals. Successful entrepreneur with exit.
Specialties: Strategic market development, revenue strategies; Product market fit; product development/market launch; Stakeholder management; Crisis management; Extensive intl experience