Unreasonable Mentors
Olof Schybergson
Entrepreneur and Design Leader
Olof is an Unreasonable Mentor. Olof has participated in 2 programs, including Unreasonable Impact UK & Europe 2022 (Nov - Dec), and has advised over 29 Unreasonable companies.
I'm an entrepreneur, a business leader, a change agent, and a designer.
Most recently, as global Chief Design and Product Officer at Accenture Song I set vision and direction for a global team of designers, strategists, engineers, product experts, and data+AI gurus, who invent or reinvent key products and services for leading companies. Our team creates engaging, delightful and simple digital products and services for clients across industries.
Previous to that role I led Fjord, a pioneering design team (now part of Accenture Song), for 20 years, having co-founded it in 2001. In that time, we expanded Fjord to be a leading global design team with studios in 35 cities.
I've done pioneering work with leadership teams of some of the biggest international brands across sectors, including Citibank, Santander, T-Mobile, the BBC, Disney, Adidas, Harvard Medical School, NatWest, and Qualcomm, among others. I'm a trend spotter and contributor to global publications including Forbes, the Financial Times, The Guardian, Fast Company, Fortune, Harvard Business Review, and WIRED, among others, as well as a frequent speaker at global conferences and events. I have served on Accenture’s Global Leadership Council since 2018.
