Unreasonable Mentors

Parminder Vir OBE

CEO at Tony Elumelu Foundation, Entrepreneurship Catalyst, and Award-winning TV and Film Producer

Parminder is an Unreasonable Mentor. Parminder was part of Unreasonable Impact Asia Pacific 2018, and has advised over 14 Unreasonable companies.
Parminder Vir OBE
Parminder has achieved widespread recognition in the UK and across Africa and India for her achievements in the fields of film, television, and the arts; investment funding and entrepreneurship. As executive producer, non-executive director, and CEO she has the kind of energy and vision that inspires others; and a track record of creating opportunities and adding value through sound strategic planning. Parminder has devoted her working life to a passionate pursuit of untapped potential - both in terms of business development to reach their markets and as a teller of untold stories from those most often without the resources to reach their deserved audience.
Currently, as CEO at the Tony Elumelu Foundation, Africa’s leading philanthropic organisation based in Lagos, Nigeria, she oversees the strategic development and implementation of its key programmes and activities including- the TEF Entrepreneurship Programme, a 10-year, $100 million commitment to identify, train, mentor, and fund 10,000 entrepreneurs from across the continent.
Prior to joining the Foundation, Parminder has enjoyed a distinguished career as an awarding winning film and television producer with BBC and Carlton Television, and the CEO of her independent production company, Formation Films; a private equity investor in film and media. She has served as a Board Director of several private and public-sector boards. Parminder has received numerous industry awards including the Order of the British Empire (OBE) by Queen Elizabeth II for her services to the Broadcasting.