Brand is community. Those who thrive create a belief system that attracts others who share their beliefs. That’s community making. Simple, yet complicated: just like people. We have created a unifying principle that codifies community and narrative into a single cluster. It connects humans at emotional levels that make them so passionate about your success they create it themselves. Hanlon's book "Primal Branding" is required reading within YouTube, largest social network on earth, as the preferred way to design and attract online social communities.THINKTOPIA® lies at the juicy intersection between consumer needs and company capabilities. We launch new brands and re-engineer existing products and services around the world.THINKTOPIA clients have included Levis, PepsiCo, PayPal, Yum!, Kraft, Wrigley, Taco Bell, 92Y, Roosevelt University, Microsoft, American Express, Woolmark, TimeWarner Cable, The United Nations plus many startups and entrepreneurs, including Jibo, Hex, Naboisho Conservancy in Kenya. Hanlon has been guest speaker at IDEO, New York University, American Marketing Association, Parsons School of Design, FIT, Hyundai, 4As and has written for, and been quoted in, Fast Company, Business Week Online, Entrepreneur, Inc. magazines and on NPR. He has been on CNBC, Fox Business, and is currently the subject matter expert on "branding" in the 10-part documentary series "The Kennedy Files".