Unreasonable Mentors

Peter Saunders

Serial Entrepreneur, Business Angel and Philanthropist

Peter is an Unreasonable Mentor. Peter was part of Unreasonable Impact UK & Europe 2018, and has advised over 11 Unreasonable companies.
Peter set up his first company aged 25 to pioneer the market in the UK for healthy eating and nutritional snack bars. After six years, he sold his business to a multi-national. This was later taken over by an even bigger multi-national. With his original business now threatened by closure, Peter seized the opportunity and bought it back. There followed ten years of strong growth, after which he sold the business again. He learned to fly helicopters and founded a pilot training company. The business being sold soon after to the world's largest helicopter operating company, based in the US. With forty+ years experience, he is as energised as ever by his entrepreneurial spirit. Peter has been honoured at Buckingham Palace by HM Queen Elizabeth II for services to industry.