A master storyteller and communication strategist, Piia M. Aarma is president of Pineapple Tweed PR & Marketing, which she founded in 1997after a successful career in corporate and national level communications. Her experience ranges from Washington, D.C., to Hawaii and from reputation management to journalism. She has broad industry and functional expertise with specialities in image and positioning, content creation, and media relations. She is deeply involved in her community, serving on several nonprofit boards and

advising and mentoring accelerators and university entrepreneurial programs in Hawaii.