Unreasonable Mentors
Rasheed Shroff
Entrepreneur, Business Development & New Market expertise and a Fossil Foundation Board Member
Rasheed is an Unreasonable Mentor. Rasheed was part of Unreasonable FUTURE 2020, and has advised over 15 Unreasonable companies.
I’m passionate about business, brands, giving back to the communities in which we live and work, marrying old world values with new technologies and enablers and working with authentic people to create win-win partnerships!
After 22 years in global, regional and local leadership roles building businesses and brands, and engaging consumers across APAC, I took the entrepreneurial plunge and set up both Dragonfly Asia-Pacific Limited and Banyan Workspace in 2019.
Dragonfly Asia-Pacific allows me to build on my experience in launching new markets, new brands and gaining traction across different product categories with an omni-channel brand and category specific approach throughout APAC. Our focus today is on the incredible brands we distribute and manage in both Taiwan and Vietnam, while we work to leverage our on the ground presence in both Hong Kong and Thailand and look to strategically grow both our brand portfolio and our geographical penetration.
Banyan Workspace was inspired by Hong Kong and established to support and give back to Hong Kong. We believe we are this city’s most sustainable workspace and we live and breathe our commitment to both sustainability and to Hong Kong in everything that we do. Banyan marries all the comforts and ambience of a home with all the practical necessities and efficiencies of a professional workspace to create the perfect “home office away from home”
Away from my businesses I continue to sit on the Board of Directors of the Fossil Foundation working to unleash the potential of disadvantaged youth and on committees and advisory boards for several non-profit organisations in Hong Kong.