Unreasonable Mentors
Raymond Martin
FruitCast is building the Bloomberg for horticulture: a trusted, always-updated data and forecasting layer that turns what’s happening on farms into decision-grade signals for the entire supply chain.
Raymond is an Unreasonable Mentor.
Dr Raymond Martin is the founder of FruitCast, a UK-based AI company building the data and forecasting layer for horticulture. FruitCast combines computer vision, crop science and practical farm operations to turn real-world crop observations into decision-grade signals for growers and supply-chain partners.
Raymond’s work focuses on helping horticultural businesses make better decisions around yield, labour, margin and waste. By enabling growers to capture crop videos and convert them into accurate forecasts, FruitCast supports more efficient production planning and a more resilient fresh produce supply chain.
Under Raymond’s leadership, FruitCast has secured over £4 million in innovation grant funding and has been invited to 10 Downing Street, Global Innovation Summits and leading innovation forums, reflecting growing recognition of the company’s role in modernising UK agriculture. Raymond brings deep expertise in AI, computer vision, software engineering and agricultural innovation, alongside a strong focus on building technology that delivers measurable value on the farm.
