Roo works at the intersection of business innovation and entrepreneurial methodology. As a consultant to executive leadership teams, Roo has created transformative growth strategies across financial, CPG, technology, and sustainably-focused industries, including Pepsi, Conde Nast, Nike Foundation, MySpace, GE, and Seventh Generation. His focus is on delivering holistic solutions that combine creative and business thinking to help clients tap into the entrepreneurs “challenger” mindset.

 

As a practicing entrepreneur, Roo has created five successful startups, including a film production company, and an independent eco-friendly car service operating in New York. Roo is also an active writer and commentator in the field of collaborative consumption. His first book, ‘What’s Mine is Yours’ analyzes the rise of the collaborative consumption movement and explores the impact of the movement on individuals, communities, and business models.