My work as a UX strategist, researcher, and designer encompasses everything from conducting research, to defining target users, design principles, use cases and requirements, to designing and testing prototypes. Throughout my process, I work closely with the product and marketing teams to understand their needs, communicate UX goals, and ensure all teams are aligned in delivering a unified experience.

I've spent more than 10 years exploring user experience through different lenses. At Crate & Barrel, I designed the experiences of physical retail spaces. At YouTube, I explored user trends, online communities, and digital brand relationships. At Intel, I managed the UX process of their wireless charging initiative. At Sterling Brands, I focused on research and brand strategy to help brands differentiate their positioning and their products. At Collective Health, I focused on gaining a full understanding of our user through research so we could build the health benefits experience they wanted, needed, and deserve. And currently, at fuseproject, I give our clients strategic product direction and lead our design teams in creating the impactful designs that fulfill the new vision.