Unreasonable Fellows

Samantha Duncan

Founder & CEO at Net Purpose

Sam is an Unreasonable Fellow. Sam was part of Unreasonable Impact UK & Europe 2023.
Sam is the Founder and CEO of Net Purpose. Net Purpose is backed by clients with over $5 trillion in assets under management, and leading investors like ETF Partners, Illuminate Financial, and former Chair of Goldman Sachs Asset Management, Jim O’Neill. Net Purpose cleans, standardized, and structures data on the social and environmental outcomes of companies and investment portfolios. Clients of Net Purpose can instantly report their impact in line with all global standards and goals and can invest to create a more sustainable world. Sam was previously Head of Impact at LeapFrog Investments, a specialist investor in emerging markets whose portfolio companies reach over 160 million underserved people with financial services and healthcare, across 33 countries. Sam has held senior impact investing advisory positions with B Lab, UN PRI, the IFC, and the Impact Management Project. Sam started her career at Goldman Sachs and is a graduate of the University of Queensland and the Johns Hopkins School of Advanced International Studies.