Sarah has spent 20 years leading change for some of the world’s number one brands and spent her professional life focused on listening and understanding what customers need. She was instrumental in the growth and development of the Nike Women’s retail business in Europe. She went on to work as a Senior Leader for GlaxoSmithKline and the globe’s leading Investment Bank, Goldman Sachs. Her experience across so many major corporations and sectors enables her to deploy a deep knowledge in the area of customer strategy. Sarah’s aim is to share that expertise to ensure other organisations and their people have the right capabilities and motivations to create an outstanding customer experience culture.