During her career, she has been responsible for developing the short and long term strategic direction for well-known consumer brands such as LEGO, Bach Original Flower Remedies and Harper Collins’ authors (Tolkien, Agatha Christie, David Walliams, Michael Morpurgo and brands such as Paddington, Divergent and Narnia, etc.). She has also worked on projects for Disney, MacDonald’s, CBBC, UNICEF and Aquafresh. In addition to her brand marketing experience, Sarah has set up and runs a charity program in rural northern Namibia that supports orphans and vulnerable children from the area.