Shama Amalean Skinner is an executive with experience in direct-to-consumer, retail, and international franchise organisations. She is the former Chief Operating Officer of Thinx Inc, the revolutionary period and incontinence underwear company. During her time at Thinx, she played a key role in launching, growing and selling the company. Prior to Thinx, Shama spent six years in product development and merchandising at L Brands. She is an engaged advisor, board member and mentor to start-ups, venture funds and non-profit organisations. She is deeply committed to helping solve the climate crisis and to striving for gender equity. In 2020, New Zealand’s Hillary Institute named her an Edmund Hillary Fellow and in 2023, the Obama Foundation named her an Obama USA Leader.