Unreasonable Mentors

Sonia Hunt

Senior Vice President, Marketing at Nexstar Inc.

Sonia is an Unreasonable Mentor. Sonia has participated in 6 programs, including mentoring virtually in Fall 2020 Programs, and has advised over 79 Unreasonable companies.
Sonia Hunt is a Brand + Marketing Executive, TEDx speaker and Keynote speaker, and Serial Entrepreneur. She is passionate about human connection and creating products that drive positive health changes in people’s lives. Sonia grows market share for companies by developing omni-channel marketing strategies that deliver transformed customer experiences, deepen loyalty and accelerate customer’s lifetime value. She has had the pleasure of working with global, luxury brands such as Apple, TiVo, and Moët Hennessy Louis Vuitton SE with whom she won the WWD Digital Innovator of the Year Award in 2015.
Sonia is currently the Chief Customer Officer of Califia Farms, a natural beverage company whose mission is to bring consumers delicious and mindful nourishment through plant-based lifestyle products. Formerly, she is the Founder of Noie Media, Inc, a San Francisco based ‘CMO-to-Go’ digital consultancy that transforms companies by designing best-in-class consumer experiences, driven by strong strategy and rooted in technology and data. Through her leadership she has generated $500M+ in annual revenues by creating and launching omni-channel marketing strategies for clients, accelerated profitable customer growth by 50% MoM through the creation of experiential programs, increased conversion 200% by establishing targeted digital marketing strategies and programs, and ed multiple companies from inception through go-to-market, raising over $150M+ in venture funding.
Sonia’s purpose also led her to create a digital Healthy Living + Wellness brand focused on helping a younger generation with food restrictions to “Stay Safe, Live Healthy & Eat Well.” This brand was recognized by Fast Company Magazine as #19 in their online Influence Project and by Traackr as one of the most Influential online. She has collaborated with Food & Wine Magazine, Holland America Cruise Lines, and numerous Celebrity Chefs for this cause, and has been a guest on television shows, and
podcasts.
In 2015, Sonia was honored to give a TEDx Talk about this platform and is currently publishing her first book in the health and wellness space.