Soud Ba'Alawy

Founder

Soud is an Unreasonable Mentor.

Soud Ba’alawy, the Founder and Chairman of ENSPIRE Management Consultancy (DIFC) Ltd, based in Dubai, United Arab Emirates. Ba'alawy has over 30 years of experience in banking and investments.

1990 – 2000 CitiBank Vice President (Gulf Treasurer) 2000 – 2010 Executive Chairman of Dubai Group 2007 – 2017 Chairman of the Executive Committee of Noor Investment Group Holding Company (including Noor Bank & Noor Takaful) 2000 – 2017 Numerous Executive Positions During 17 years with the Dubai Government, Ba’alawy managed a project portfolio of several billion dollars Chief Investment Officer, Dubai Internet City Chief Investment Officer of “The Investment Office” Previous board positions: NASDAQ OMX, Dubai Financial Market, Emirates Investment Authority, Etisalat, Du, etc. Having witnessed the massive transformation of the country, under the leadership of Sheikh Zayed, Ba’alawy was inspired to co-author his first book on Sheikh Zayed “How His Philosophy Is Now More Important Than Ever” as a personal tribute

Known for his strategic insights, international perspective and entrepreneurial vision, Ba'alawy has held numerous international Board positions and led several milestone acquisitions and significant strategic investments for Dubai, and is a frequent speaker and advisor in public forums.