Soud Ba’alawy, the Founder and Chairman of ENSPIRE DIFC Ltd, based in Dubai, United Arab Emirates and co-author of Sheikh Zayed A Personal Tribute book.

Ba'alawy has over 25 years of experience in banking and investments, most recently (2000-2010) as the Executive Chairman of Dubai Group the diversified financial services company of Dubai Holding focusing on Banking, Investments and Insurance. Ba'alawy previously served as Vice President of Citibank’s Gulf Treasury in Dubai, Chief Investment Officer of Dubai Internet City and Vice President of The Executive Office (of H.H. Sheikh Mohamed bin Rashid al-Maktoum, Vice President of the UAE and the Ruler of Dubai). From 2007 -2017, Chairman of the Executive Committee of Noor Investment Group Holding Company (incl. Noor Bank and Noor Takaful)

Known for his strategic insights, international perspective and entrepreneurial vision, Ba'alawy has held numerous international Board positions and led several milestone acquisitions and significant strategic investments for Dubai, and is a frequent speaker and advisor in public forums.