Tracy is founder and CEO of Vivid Edge, helping large multinationals reduce carbon emissions with zero out of pocket costs.

Following a corporate career in financial services, Tracy wanted to build a commercial business with social impact.  She has led a dedicated team from concept to market validation, securing a multimillion-euro revenue stream, a €30m+ project funding facility and an exciting sales pipeline.

Vivid Edge is a multi-award-winning business & Tracy is:

·        Fellow of the Cartier International Woman’s Initiative, a global award for female impact entrepreneurs

·        A Top 100 Woman in Social Enterprise 2021 (European Social Enterprise Network)

·        Participating in the Amazon Prime TV Docuseries ‘The Social Movement’

 

Tracy is independent director of:

·        Aviva Ireland (insurance)

·        A Greater Good Foundation, a not-for-profit that helps disadvantaged youth succeed.

 

Her ambition is to change the way energy efficiency is delivered globally. She believes climate action targets are achievable with a different way of thinking.