Unreasonable Mentors

Zoe Peden

Investment Manager at Ananda Impact Ventures

Zoe is an Unreasonable Fellow and Mentor. Zoe has participated in 2 programs, including Unreasonable Impact UK & Europe 2021, and has advised over 31 Unreasonable companies.
I've spent 20 years researching, designing and building products and services across healthcare, education and social care.
My entrepreneurial journey started when the iPad first came out. I created an app called MyChoicePad. It has helped develop language and communication for over 150,000 children and adults across the UK so far and continues to keep on growing. Achievements include Elle Magazine UK Female Social Entrepreneur of the Year, Finalist Global Mobile Awards, BAA Female led investment of the Year, BT Connected Society Award, Big Venture Challenge Winner to name a few.
I'm also a Visiting Lecturer at Cass Business School teaching on the MSc Entrepreneurship and I'm a Director of the UK Startup Leadership Programme.
My work as a VC for Ananda Impact Ventures sees me visiting lots of startups as I look for late seed/Series A investments across the UK and The Nordics. We focus on B2B software across a broad range of impactful areas with a European focus.