Haofood is the pioneer, of using peanut protein as the chief ingredients for our first innovation of plant-based chicken. Based in Shanghai, Haofood was founded in 2020 and currently has a presence in over 2500+ outlets in China. We create our products using Innotein™, our own end-to-end proprietary innovative technology, to develop a variety of plant-based products from peanuts and other plant protein that has a distinctive texture and strong umami taste profile.

 

While 95% of consumer in China have heard about plant-based meat, 38% of them think that plant-based meat taste awful and only 30% of them think that it tastes good (IPSOS, 2020, China Plant-Based Meat Insight). Taste is indeed the key factor in consumer’s decision making of repurchase. Most people give up due to the bad taste. Thus, an improved taste in plant meat can encourage consumers to consider repurchase. Our solution is to replace the raw material of protein for the plant meat with alternatives, i.e., peanuts.