Meet an Unreasonable Venture

Jasberry

Bringing farmers out of poverty by sharing the most innovative delicious and healthy organic products with the world.

Peetachai "Neil" Dejkraisak

CEO/Co-Founder at Jasberry

More about Peetachai "Neil" »

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jasberry.net

Employees 6–20

Headquarters Bangkok, Bangkok, Thailand

Jasberry is a social enterprise that aims to solve the problem of farmer poverty through innovative organic products with global appeal. Employing an inclusive business model, they partner with over 2,500 small-scale farmers' families in rural Thailand to grow Jasberry rice, a new variety of ultra-nutritious, non-GMO, wholegrain rice developed by scientists in Thailand over the last 10 years. As a social business, Jasberry generated over $1.8M USD in additional income and benefits for their farmers last year. Daily pay has increased from $0.40 to about $6 a day, crop yields are increasing 60 percent per year, and costs have declined 25 percent during the past five years. By creating a network of co-operatives that function under the same ethos, principles, and regulations, the company can launch organic products into an international market with consistent quality and availability. Additionally, Jasberry helps farmers diversify their income streams and capabilities by providing access to loans via a partnership with Kiva.

Food & Water

Currently Operating in Nine Regions

This Delicious Superfood is Lifting Farmers Out of Poverty Delicious Superfood is Lifting Farmers out of Poverty

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Press Mentions

May 24, 2024

Jasberry Organic Superfood Rice Wins sofi™ Gold Award and NielsenIQ Founders Pitch Slam - Celebrating Thai Innovation and Sustainability

The Thai Trade Center, USA, is proud to share the exciting news of Jasberry's remarkable achievements on the global stage. Jasberry Organic Superfood Rice - 9 Grains has been honored with the...

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May 14, 2024

NIQ Founders Pitch Slam

The NIQ Founders Pitch Slam will bring together the most innovative emerging CPG brands, challenging an elite set of founders to pitch their companies to industry insiders and business leaders.

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September 21, 2023

Jasberry wins 2023 Natural Products Expo East Pitch Slam - Jasberry wins 2023 Natural Products Expo East Pitch Slam

Jasberry, a farmer-focused food company, won the 2023 Natural Products Expo East Pitch Slam. Their product, Jasberry Rice, is a nutrient-rich, sustainable rice variety that supports small-scale...

September 7, 2023

Farmer-focused Jasberry jousts for Expo East Pitch Slam title

Jasberry, a farmer-focused food company, competes for the title at the Expo East Pitch Slam. They aim to promote sustainable farming practices and provide healthy, nutritious food options.

June 6, 2023

Jasberry® Organic Superfood Rice wins sofi™ New Product Award in Beans, Grains, Rice & Mixes Division | News

March 26, 2021

Social Innovation Podcast - Epiosde 31 - Peetachai (Neil) Dejkraisak - CEO of Jasberry - I've Never Seen a Single Farmer in Any of Those Meetings - Social Innovation Podcast

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