Meet an Unreasonable Venture
Provenance
Achieving verifiable impact by empowering brands and consumers with open source transparency
Notable Achievements
- Enabling verified sourcing and impact transparency for over 100 brands with 3,000+ Proof Points live in the market
- We are a catalyst for impact investment by brands in over 20 high risk supply chains
- Won the prestigious EU Horizon 2020 'Blockchain for Social Good' €1m prize in 2020
Currently Operating in 15 Regions
Press Mentions
October 24, 2022
Sustainability important to 91% of British beauty consumers
Provenance founder Jessi Baker said, “This is the whole foundation of Provenance, to protect people and our planet by giving consumers a better understanding of brands’ sustainability claims, and...
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November 22, 2022
Provenance just made shopping for sustainable beauty easy with world-first transparency directory
Today, Provenance has raised the bar on sustainable shopping once again by launching a world-first transparency Directory to empower eco-conscious beauty shoppers. And you're definitely going to...
Read on Glamour UK »
March 7, 2022
Greenwashing, no more! London platform raises $5 million for transparency about sustainable impact of products
Online shoppers can now make positive purchases for people and the planet as London-based startup backs brands with proof-backed sustainability claims at the point of sale
Read on Tech.eu »
January 10, 2022
What If You Could Read a Fashion Label Like a Food Label?
Transparency and traceability is all the rage when it comes to clothing, and it is finally reaching the tags on the rack.
Read on The New York Times »Work at Provenance
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