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Achieving verifiable impact by empowering brands and consumers with open source transparency

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Jessi Baker

CEO at Provenance

More about Jessi »
Employees 21–50
Headquarters London, England, United Kingdom
Provenance is a data-led platform that validates and amplifies sustainability credentials for consumer packaged goods. Our platform enables businesses to be transparent about sustainability and inform their customers about their impact from discovery to checkout.

Consumers need an ally to cut through the greenwash so they can make sustainable choices at checkout to accelerate the sustainability transition. Provenance is setting a new global standard for consumer sustainability. We provide the infrastructure and framework for businesses to realise their sustainability ambitions and future-proof their market share.

Notable Achievements

  • Enabling verified impact transparency for 200 brands with 3,000+ Proof Points live in the market
  • We are a catalyst for impact investment by brands in over 20 high risk supply chains
  • Won the prestigious EU Horizon 2020 'Blockchain for Social Good' €1m prize

Currently Operating in 16 Regions

Press Mentions

January 10, 2022

What If You Could Read a Fashion Label Like a Food Label?

Read on The New York Times »

September 27, 2023

Provenance Partners with Soil Association Certification for Better Sustainbility Choices for Shoppers

Read on Cosmetics & Toiletries »

November 22, 2022

Provenance just made shopping for sustainable beauty easy with world-first transparency directory

Read on Glamour UK »

October 24, 2022

Sustainability important to 91% of British beauty consumers

Read more »

March 7, 2022

Greenwashing, no more! London platform raises $5 million for transparency about sustainable impact of products

Read on Tech.eu »

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