Provenance is a data-led platform that validates and amplifies sustainability credentials for consumer packaged goods. Our platform enables businesses to be transparent about sustainability and inform their customers about their impact from discovery to checkout.

Consumers need an ally to cut through the greenwash so they can make sustainable choices at checkout to accelerate the sustainability transition. Provenance is setting a new global standard for consumer sustainability. We provide the infrastructure and framework for businesses to realise their sustainability ambitions and future-proof their market share.