Meet an Unreasonable Venture

Ridwell

Getting rid of hard-to-recycle things the easy way

Ryan Metzger

Cofounder & CEO at Ridwell

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ridwell.com

Employees 201–500

Headquarters United States

Ridwell is a subscription-based recycling and reuse platform that enables households to responsibly dispose of hard-to-recycle and reusable items. The service complements municipal recycling by covering categories such as plastic film, textiles, batteries, and more. With a new nationwide offering, Ridwell is growing quickly and has diverted over 43 million pounds of waste to date. The company aims to reach profitability in 2026 with over $40M In annualized revenue.

Energy & Environment

Notable Achievements

Over 43 million lbs. diverted from landfills.
Over 170,000 active customers.
99% monthly retention rate since inception.

Currently Operating in One Region

Press Mentions

September 18, 2026

Greener alternative art supply shops | Produced by Seattle Times Marketing

Ridwell, a company dedicated to sustainability, is highlighted for its innovative approach to reducing waste. By providing eco-friendly art supply options, Ridwell supports both artists and...

September 18, 2026

Greener alternative art supply shops | Produced by Seattle Times Marketing

Ridwell, a sustainable recycling service in Seattle, promotes eco-friendly art supplies by partnering with local businesses. This initiative not only supports artists but also encourages...

July 15, 2026

Ridwell sparks debate over paid recycling -- part of the solution, or part of the problem?

Ridwell, a company promoting paid recycling services, sparked a debate over its impact on sustainability. While some criticize it as potentially problematic, others highlight its role in...

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